Naseej Impact & Development Advisory

Background

Naseej was established as an initiative by a group of Syrian professionals with international experience in management consulting, in response to the unprecedented humanitarian and economic situation in Syria. It operates as an independent consulting firm to enhance governance, empower government institutions, and improve the impact of sustainable development efforts, community investment, and reconstruction in post-revolution Syria.

The Syrian Conflict

In 2011, amidst the transformative winds of the Arab Spring, the Syrian people rose in pursuit of freedom and dignity, marking a pivotal moment after over four decades of repression and systematic corruption under the Ba’ath regime. These demands were met with violent crackdowns and sectarian persecution by the Syrian government, escalating into an armed conflict aimed at protecting civilians and upholding their rights.

By December 2024, after years of resilience and struggle, the Syrian people successfully ended the oppressive regime, opening a new chapter in the nation’s history. Despite this victory, the country faces monumental challenges in the aftermath of 14 years of conflict, which have left Syria grappling with one of the most severe humanitarian crises in modern history.

Naseej, a story in the name

Naseej (Textile) in Syrian History

Syrian Textiles: A Legacy Woven Through Time

Syria's textile and weaving industry boasts a history spanning thousands of years, rooted in ancient civilizations like Mari, Ebla, Damascus, Aleppo, and Palmyra. Renowned worldwide, Syrian textiles are celebrated for their exceptional craftsmanship and quality.

This intricate industry extends beyond weaving, involving a detailed process of spinning, dyeing, threading, and finishing. Women artisans played a vital role, preparing silk and yarn into refined threads, while urban and rural communities collaborated in every stage—from producing wool in the deserts to exporting finished garments from coastal cities.

Syria's textile craft transcended class and region, weaving together the contributions of shepherds, spinners, artisans, and merchants into every piece.

"Every fabric woven in Syria carries a story—a harmonious blend of cultural and regional diversity brought to life with unparalleled creativity."

Why Syrian Textiles?

A Timeless Craft: Techniques refined over millennia.
Unmatched Quality: An embodiment of tradition and artistry.
A Cultural Tale: Each piece reflects Syria’s vibrant diversity and heritage.

The Naseej (Fabric) of the founders

From its inception, the idea of Naseej quickly gathered momentum, with dozens of Syrian consultants from around the world—hailing from diverse backgrounds and regions—joining forces to establish this entity. Together, they wove a rich tapestry of diversity, where each unique thread contributed to a harmonious and beautiful whole.

It is like a garment crafted from the cotton of the Euphrates, dyed in the waters of Barada, and woven in Aleppo, only to become a turban gracing the head of a sweet vendor in Homs and Hama.

This unity, born from diversity, reflects the essence of "Naseej"—an intricate fabric of collaboration, tradition, and shared purpose.

The Future Syrian Naseej (Social Fabric)

We believe that developmental work can weave dreams for Syrians, using threads of hope as radiant as silk, shining in the sky of a nation whose social fabric is as diverse as the timeless mosaics adorning its mosque domes and stained glass embellishing its church walls.

Who we are

Context

In response to Syria's unique circumstances, Naseej was founded by nearly 100 Syrian consultants with global expertise in development, community investment, decision support, governance, and institutional development. These professionals have contributed to international programs for governments and NGOs across diverse sectors.

We take pride in the exceptional skills and dedication of Naseej’s founding consultants, who have worked with leading global consulting firms and hold advanced degrees from some of the world’s most prestigious universities.

Driving Principles of Naseej

Naseej places the Syrian people at the heart of its developmental consultations, advocating for everyone’s right to a better future.
Naseej is an independent, non-political entity established by a group of Syrians with global expertise.
We believe that development is the true revolution that ensures a prosperous and sustainable future for Syria and all Syrians.
We strive to build bridges of collaboration between the government, Syrian society, and the international community to achieve sustainable development goals.

Professional Experiences of Naseej Team

Naseej Founders comprises professionals with extensive experience in international development and consulting

Educational

Naseej team contains the alumni of some of the most reputable business schools in the middle east and the world

Naseej Independency

Naseej Charter for independence

To maintain independence, no government grants or paid contracts are obtained from the Syrian government or political institutions in Syria. Additionally, no government employee or their relatives up to the second degree may hold any administrative position in "Naseej" or own any shares in the company. If this changes for any of its members, they will be dismissed, and all their shares—if they own any—must be sold to the partners within 60 days.

Enhanced Transparency

Naseej issues a report every six months, reviewed by an external auditor. This report includes detailed disclosures about the projects and grants received by the company during the period, along with conflict of interest declarations for its employees and owners, if applicable. The report follows international standards such as GRI/IFRS and includes important financial information, ensuring transparency and accountability.

Disclosures about projects, grants, and any conflict of interest.
Compliance with international standards such as GRI/IFRS.
Inclusion of a shareholder table and financial statements.

Source of Funding

Naseej has successfully raised contributions totaling $100,000 USD from its advisors, establishing a model similar to cooperative associations, owned by the participating Syrian advisors. This capital will be used to support the foundation and operations, as well as to provide salaries for the field teams inside Syria. Payments will be made to the network of advisors based on the projects they are involved in. Naseej aims to achieve financial sustainability and growth within its team through:

Providing consulting services and project support for paid projects funded by international organizations and donors.
Allocating up to 30% of its projects as free services for the Syrian government and non-profit organizations operating in Syria.
Allocating 20% of projects as volunteer work from the advisor network at symbolic prices to cover the actual costs of field teams and external contractors provided to organizations working in Syria.

This model will enable us to achieve impact while maintaining independence and financial sustainability, avoiding any conflict of interest with government affiliates in Syria, as they will not be considered clients of Naseej.

Naseej Value Proposition

The Challenges in the Syrian Context

Lack of comprehensive reconstruction plans
Weak institutional capacities in the government to manage reconstruction operations
The need to ensure transparency and independence in directing international funding
Weak coordination efforts between local and international actors
Absence of global consulting firms due to sanctions and security conditions

Naseej added value

The Challenges in the Syrian Context

Understanding the Context: Providing innovative solutions that reflect the unique context of Syria's challenges.
Presence in Syria: A team on the ground in Syria, integrated with a wide network of consultants and experts worldwide.
Global Expertise: A team with experience in consulting and international development.
Neutrality: A non-political, independent organization serving all Syrians.
Transparency: Commitment to accountability and clear reporting.
Focus on Sustainability: Solutions designed to achieve tangible, measurable, and long-term impact.
Efficiency: Enhancing the efficiency of resource use to achieve maximum benefit.
Partnerships: Building strategic international and local partnerships to achieve common goals.

Naseej Strategy

About the Strategy

In response to the unique context and challenges of Syria, Naseej was established, driven by strategic values that shaped its business model, strategy, and directions.

Vision

To be an enabler of Syria's Recovery, a catalyst for developmental investments, and a strategic consulting and implementation partner for stakeholders involved in reconstruction and sustainable development in the Syria of the future.

Mission

To provide innovative consulting and executive solutions that enhance the efficiency of development resources, facilitate community-driven development within the Syrian context, and ensure a positive, inclusive impact that serves all Syrians.

Values

Neutrality and Independence: We commit to working with complete independence, free from any political affiliations, placing the interests of all Syrians at the forefront.
Transparency and Accountability: We strive to uphold the highest standards of transparency in all our operations and hold ourselves and our partners accountable.
Sustainability: We focus on building long-term solutions for the present without compromising the ability of future generations to meet their needs.
Collaboration and Partnership: We believe in the power of teamwork and aim to build strong partnerships with governments, international organizations, and civil society.
Innovation: We embrace innovative methods in reconstruction and development to ensure effective and implementable solutions.
Empowerment: We work to enhance the capabilities of local institutions and individuals to actively participate in building a better future.
Human-Centered Focus: We place the well-being of the Syrian citizen at the core of all our initiatives and programs, addressing the needs of the community.
Impact-Driven Approach: We focus on addressing the root causes of development issues to create tangible, measurable impact in all our projects and development initiatives.

Strategic Objectives

Develop and implement long-term development frameworks, strategies, and programs for reconstruction.
Support sustainable development and reconstruction for all Syrians without bias.
Provide consulting and executive services to enhance the efficiency of institutions and development resources.
Execute major development programs and projects in Syria efficiently, achieving their targets.
Collect data and produce studies to guide international investments toward national priorities.
Enhance efficiency, transparency, and accountability in implementing development projects.
Strengthen the capacities of local institutions and administration to ensure the sustainability of projects.
Foster partnerships with international and academic entities to leverage global expertise and resources.

Naseej the Ecosystem

Naseej's Positioning within the Impactful Development and Investment System

Naseej is strategically positioned as a supporter and enabler of the system by providing consulting, management, and executive services to donors to enhance the effectiveness of the development system. This is achieved through conducting studies, developing strategies, supporting decision-making for donors, establishing grant frameworks through various structures, and managing development programs. Additionally, Naseej works to improve the efficiency of development enablers and maximize the impact for beneficiaries.

الخدمات المقدمة من نسيج

البرامج التنموية والاجتماعية

تأسيس المؤسسات والصناديق التنموية والاجتماعية وبناء استراتيجياتها وسياساتها ونماذجها التشغيلية

إعداد دراسات الاحتياج والأثر للبرامجوالمبادرات والمشاريع التنموية والاجتماعية

تصميم البرامج والمبادرات والمشاريع التنموية والاجتماعية ووضع الخطط والأهداف لها

تطوير رحلة المستفيد وتصميم المنتجات التنموية المقدمة عبر البرامج

إدارة تنفيذ البرامج والمبادرات والمشاريع

المتابعة والإشراف على تنفيذ البرامج عبر الغير وإدارة التمويل كجهة استشارية مستقلة

تقديم تقارير الرقابة والمتابعة للجهات المانحة وأصحاب المصلحة

الاستراتيجية المنظوماتية

البرامج التنموية والاجتماعية

تنفيذ دراسات تحليلية ومقارنات معيارية وتحديد الاحتياجات التنموية والإصلاحية وإعادة الإعمار

تصميم وتطوير استراتيجيات منظوماتيةوأهدافها ومبادراتها لقضايا إعادة الإعمار والتنمية

دعم تطوير السياسات التنموية والحكومية في سوريا بدعم من الجهات المانحة

تطوير مؤشرات الأداء وقياس الأثر وإجراء تقييمات شاملة لضمان تحقيق الأهداف التنموية

الاستثمار والتمويل المؤثر

تطوير سياسات الاستثمار واستراتيجياته

إعداد دراسات الجدوى الاقتصادية والمالية والأثر

إدارة التطوير ودعم تأسيس الأعمال المجتمعية والربحية ذات الأثر الاجتماعي

تطوير الحوكمة وأطر الاستثمار، والتمويل، والآليات الرقابية ، والتقارير

بناء الشراكات

الاستثمار والتمويل المؤثر

إقامة المنتديات وعقد ورش العمل بين أصحاب المصلحة الدوليين في مجال التنمية وإعادة الإعمار

تسهيل التعاون بين الأطراف المحلية والدولية لتحقيق أهداف مشتركة

تعزيز التنسيق والعمل كنقطة تواصل بين الجهات المانحة والمنظمات السورية المختلفة

القطاعات المستهدفة

التنمية الاقتصادية

الزراعة، الصناعة والتجارة، رواد الأعمال والمشاريع متناهية الصغر

الخدمات والبنى التحتية

التعليم وتنمية القوى العاملة، الصحة، الإسكان، الطرق، الكهرباء والمياه

التنمية الاجتماعية

الفقر، حقوق الإنسان، ضحايا الحرب وأسرهم، المرأة والطفل، حقوق الأقليات

الثقافة والحضارة والتراث

المتاحف والأماكن التراثية، الثقافة والمكتبات، الفن والأدب، التبادل الثقافي

السياسات الحكومية

المالية والميزانية العامة، الحوكمة، الشفافية والمساءلة، إصلاح القوانين، مكافحة الفساد

الدور التشغيلي الذي تقدمه لنسيج

تعمل نسيج عبر عدد من القطاعات التي تكون منظومة التنمية المجتمعية والاقتصادية المستدامة. وتقوم نسيج حالياً باستقطاب وتأهيل فريق من محللي الأعمال والبيانات في الداخل السوري، ونستهدف الوصول لـ 70 موظف دائم في سوريا بمنتصف 2025مـ ، بالإضافة لشبكة من100 مستشار خبير متعاون دولياً، بالإضافة لعقد شراكات مع بيوت الخبرة ومراكز الأبحاث في الداخل ودولياً

الشركاء المستهدفون

الجهات الوطنية السورية (الممكّنون)

الحكومة السورية والبيئة التشريعية

المنظمات الدولية المستقلة العاملة في سوريا

مؤسسات المجتمع المدني

تواصل معنا

الجهات المانحة (العملاء)

الجهات الوطنية السورية (الممكّنون)

البرامج الدولية لإعادة إعمار سوريا

الجهات الحكومية الإغاثية والتنموية

المنظمات الدولية

المؤسسات غير الحكومية والجهات غير الربحية

تواصل معنا

المستشارون والخبراء

المستشارون السوريون من الراغبين بالانضمام لنا

الخبراء الدوليون

تواصل معنا

سوريا (المستفيدون)

المستشارون والخبراء

ضحايا الحرب وأسرهم

عموم الشعب السوري

المؤسسات التنموية السورية

القطاع الخاص السوري

تواصل معنا

تواصلوا معنا للعمل معًا على تحقيق تنمية مستدامة لسوريا، لمستقبلها المشرق.

ندعو كافة المانحين والمنظمات الدولية وخبراء التنمية للتعاون معنا. معاً، يمكننا تصميم وتنفيذ حلول مؤثرة لمستقبل أكثر إشراقاً لسوريا. تواصلوا معنا اليوم لمعرفة المزيد عن فرص الشراكة.

Naseej Advisory

Damascus, Syria

INFO@NaseejAdvisory.Com <<https://x.com/NaseejAdvisory<<

Naseej Impact & Development Advisory

Background

The Syrian Conflict

Syrian Conflict Humanitarian Cost

12 Mn

1.5 Mn

12 Mn

15 Mn

1.5 Mn

12 Mn

1.5 Mn

1.5 Mn

1.5 Mn

x8

>70%

1.5 Mn

>70%

>70%

>70%

-98%

>70%

>70%

Naseej, a story in the name

Naseej (Textile) in Syrian History

The Naseej (Fabric) of the founders

The Future Syrian Naseej (Social Fabric)

Who we are

Context

Driving Principles of Naseej

Professional Experiences of Naseej Team

Educational

Naseej Independency

Naseej Charter for independence

Enhanced Transparency

Source of Funding

Naseej Value Proposition

The Challenges in the Syrian Context

The Challenges in the Syrian Context

The Challenges in the Syrian Context

Naseej added value

The Challenges in the Syrian Context

The Challenges in the Syrian Context

Naseej Strategy

About the Strategy

Vision

Mission

Values

Strategic Objectives

"For A better Syrian Tomorrow"

Naseej the Ecosystem

Naseej's Positioning within the Impactful Development and Investment System

الخدمات المقدمة من نسيج

البرامج التنموية والاجتماعية

البرامج التنموية والاجتماعية

البرامج التنموية والاجتماعية

الاستراتيجية المنظوماتية

البرامج التنموية والاجتماعية

البرامج التنموية والاجتماعية

الاستثمار والتمويل المؤثر

الاستثمار والتمويل المؤثر

الاستثمار والتمويل المؤثر

بناء الشراكات

الاستثمار والتمويل المؤثر

الاستثمار والتمويل المؤثر

القطاعات المستهدفة

التنمية الاقتصادية

الخدمات والبنى التحتية

التنمية الاجتماعية

الثقافة والحضارة والتراث

السياسات الحكومية

الدور التشغيلي الذي تقدمه لنسيج

الدور التشغيلي الذي تقدمه لنسيج

الشركاء المستهدفون

الجهات الوطنية السورية (الممكّنون)

الجهات الوطنية السورية (الممكّنون)

الجهات الوطنية السورية (الممكّنون)

الجهات المانحة (العملاء)

الجهات الوطنية السورية (الممكّنون)

الجهات الوطنية السورية (الممكّنون)

المستشارون والخبراء